BRIEF: ‘Find a genre, song or musical movement that best represents a cause and use typography to bring it to life. Create a typography-first campaign with both physical and design elements to inspire your audience to discover more about the issue(s) and, where relevant, spark a call to action.’

Using a variety of fonts - some further exaggerated, I highlight the pressures women are under to look/behave a certain way in their day-to-day lives. But really emphasising how there are so many different standards, almost like they’re all coming at you from different angles, one positive, then one negative. Leaving us confused and distressed.